3. How do you generally get your news? Please check all that apply.
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4. Which TV networks do you watch regularly for news? Please check all that apply.
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5. Which newspapers do you read (print and/or online)? Please check all that apply.
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6. Which social media sites do you get your news from? Please check all that apply.
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7. Which website(s) do you regularly visit?
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8. List, in order, the forms of media that most often influence or lead to purchase decisions/user adoption.
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9. Why do you consider TV to have the most often influence or lead to purchase decisions/user adoption?
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10. Why do you consider newspapers to have the most often influence or lead to purchase decisions/user adoption?
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11. Why do you consider radio to have the most often influence or lead to purchase decisions/user adoption?
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12. Why do you consider social media to have the most often influence or lead to purchase decisions/user adoption?
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13. Why do you consider websites to have the most often influence or lead to purchase decisions/user adoption?
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14. List, in order, the forms of media that you find most trustworthy.
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15. Why do you consider TV to be the most trustworthy?
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16. Why do you consider newspapers to be the most trustworthy?
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17. Why do you consider radio to be the most trustworthy?
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18. Why do you consider social media to be the most trustworthy?
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19. Why do you consider websites to be the most trustworthy?
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20. Why do you consider advertisements to be the most trustworthy?
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21. Does the place where you view an ad/spot affect your view of the brand (i.e. a certain network, social media site, etc.)?
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22. List, in order, the top 5 Media Outlet you feel is the most objective when reporting news:
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23. When there is a breaking news story, do you stay with one network, or switch around to get balanced coverage?
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24. What statement best describes how you feel about 2022?
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25. Do you consider the following news outlets red (conservative), blue (liberal), or unbiased? Make one selection for each outlet.
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26. Which media outlets are more powerful?
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27. Which is the most powerful media outlet?
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28. Has the discussion around “fake news” impacted the way that you receive and/or trust news sources?
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29. How should we understand the difference between red and blue media?
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30. What can bring Americans of different political views together?
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31. CNN fired Chris Cuomo after discovering he was helping his brother Andrew Cuomo, the embattled governor of New York who was accused of sexual harassment.
How does that make you feel?
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32. Representative Liz Cheney read texts from Fox News hosts Sean Hannity, Laura Ingraham, Brian Kilmead, pleading with Trump’s chief of staff Mark Meadows to get then-President Trump to intervene in the January 6th insurrection attempt in 2021. The story made news since these news hosts have downplayed the insurrection attempt, Trump’s involvement, and the involvement of Trump’s supporters.
How does this make you feel?
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33. How does this make you feel?
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34. How does this make you feel?
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35. How does this make you feel?
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36. After the call out from the text messages from Sean Hannity, Laura Ingraham, and Brian Kilmead to Mark Meadows what’s your thought about companies that would advertise on their programs?
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37. What’s your thought about companies that would advertise on their programs?
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38. Who would you MOST trust to babysit?
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39. Who would pay back a personal loan first?
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40. Who do you trust with the news?
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41. How many times do you need to see a product in the news before you consider buying it?
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42. How many times do you need to see a product on social media before you consider buying it?
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43. Which news outlet is most impactful when you are considering buying a product?
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44. Which social media outlet is most impactful when you are considering buying a product?
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45. What sort of story is more likely to make you consider buying a product?
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46. Who are you most likely to trust when buying a product?
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47. Which media will be most influential in you making a purchase decision?
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48. Did reports about omicron’s fast spread push you to get vaccinated?
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49. Did news of the omicron spread prompt you to get a booster shot?
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50. Did news about another COVID-19 wave result in you watching more or less news?
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51. Did omicron alter your holiday travel/family gathering plans?
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52. Will omicron prevent you from ringing in 2022 at a New Year’s Eve party?
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53. Has the uptick in COVID-19 infections and hospitalizations altered your outlook about 2022?
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54. Do you think that COVID-19 will never end?
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55. If you think this pandemic will never end, how will that alter your plans in the new year?
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56. How important is the Consumer Electronics Show in Las Vegas when it comes to making a purchase decision?
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57. When you look at news reporting to make a purchase decision, how recent does the story need to be?
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58. Which airline uses “San Fran” the most?
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59. Which airline never says “San Fran?”
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60. Have you heard a pilot or flight attendant say “let’s go Brandon?”
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61. When you hear politically charged discourse by flight attendants what do you fear?
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62. Would you fly an airline with a political point of view?
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63. Which political point of view is acceptable for airline employees to publicly share with customers?
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64. Do you say “San Fran” to describe San Francisco?
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65. Do you know that the people who live in San Francisco hate the term “San Fran?”
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66. Now that you know San Franciscans hate “San Fran” will you continue saying it?
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67. Why will you continue using “San Fran” even if the locals hate it?
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68. Is calling someone by a name they don’t like a form of bullying?
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69. Do you like being a bully?
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70. When you hear someone say “San Fran” how does that impact your impression of the person?
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71. How often have you heard “San Fran”?
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72. How would you describe your feelings about San Francisco?
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73. Why do you feel that way?
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74. What city matters most to America’s future?
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75. What state do you currently reside in?
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76. Which region of the United States do you live in?
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77. What is your current employment status?
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78. What is the highest level of education you have completed?
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79. Which of the following categories best describes your household income before taxes?
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80. What is your marital status?
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81. Do you have any child(ren) in your household?
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82. What age(s) does your child(ren) fall into? Please select all that apply.
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83. To which of the following ethnic groups do you belong? Please select all that apply.
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84. Which of the following, if any, most closely describes your sexual orientation?
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85. Which of the following political parties, if any, would you say that you most closely affiliate?